Featured

Heart Creative Agency Logo Re-Design

Industry: Food & Beverage

Role: Create a modern logo with complimentary shapes/assets for Heart Creative’s new website and brand re-design.

During a design workshop with the Heart Creative team, I created shapes and a logo that reminded me of Portland rain and Heart’s food-centered work. As you can see, these shapes are present throughout Heart’s new branding. The text within the logo was inspired by modern typography and trendy shadow play.

You can view all assets at work here: https://heartcreative.co/

Animated letter H with white and orange 3D effect on a light grey abstract background.
Logo of Heart Creative Culinary Agency with the word 'HEART' where the 'R' is highlighted in orange, and the tagline 'creative culinary agency' underneath.
Abstract illustration of several white eggs with yellow speckles, and black and yellow accents on a black background.

Inspiration: Food and Portland Rain

Rain falling on a surface with scattered light-colored spots.
Logo with yellow dotted background, orange shadowed text that reads 'Heart Creative', and smaller text that says 'radical goodness'.
Abstract digital illustration with blue and orange dotted patterns and diagonal lines.

Re-brand Launch Party

An artist carving a leaf shape with a dashed line into a block of ice using a tool, at a party
Three women are hanging a large poster on a white wall, with one woman standing on a ladder, another holding the top corner, and the third supporting the side, in a room with a wooden ceiling and a door.

Featured

Singapore Global Network

Industry: Government Board

Role: Create designs on Adobe Illustrator and Photoshop for products included in a merchandise box for Singapore Global Network’s supporting partners as my previous business: pairem.co.

Singapore's most famous sites and signature dishes inspired the recipe cards, box design, and tote bag assets. If you look closely, the designs were digitally made to look like paper-cut pieces.

https://singaporeglobalnetwork.gov.sg/

Two palm trees with pink trunks and green fronds.
two birds
A Singapore postage stamp featuring a white lotus flower, water lilies, and pink lotus flowers
Digital illustration of two multi-story apartment buildings with laundry hanging out to dry on balconies, including Singapore flags on the lower floors.

Sketches

A hand-drawn diagram of a bowl of ramen, with labels for ingredients such as chopped green onion, chicken chunk, rice, topping, inner bowl, and cream or oil. The diagram shows the ingredients arranged inside a circular bowl, with some annotations indicating their placement.
Hand-drawn diagram of a dish with cucumber, chicken, cauliflower, and ginger, with handwritten notes on the ingredients and preparation.
A collage of colorful postage stamps featuring tropical fruit, plants, birds, and abstract designs, with a pink background and a central logo of Singapore Global Network.
Colorful drawing of a park with trees, water, and people walking, with a building labeled 'Joo chiat Shophouses' and a park called 'Gardens by the Bay,' featuring a red Singapore flag.

Final Products

A box with a collage of Singapore-themed stamps and the Singapore Global Network logo, placed on an orange surface.
A set of colorful illustrated postcards with food images on an orange background.
Colorful tote bag with a cityscape and nature scene, held open by a hand against an orange background.

Calmi — Brand Identity
Industry: Online Professional Coaching and Counseling Services
Role: Developed the complete visual identity for Calmi, including logo design and brand guidelines.

Created Calmi's brand identity from the ground up — logo, color palette, typography, and overall visual language — establishing a cohesive system for the brand's future materials. Due to client confidentiality, visual assets are not shown.

Bundespolizei — Federal Police Pitch
Industry: Government
Role: Elevated final design execution for a competitive agency pitch.

Refined and polished the final design work for a competitive pitch to Bundespolizei (German Federal Police), contributing to a winning account for the agency. Due to client confidentiality, visual assets are not shown.

Nivea — Point-of-Sale Concepts
Industry: Beauty & Personal Care
Role: Designed point-of-sale ad concepts for internal creative review.

Designed point-of-sale ad concepts for 5+ Nivea products slated for display across German and international drugstores. Due to client confidentiality, visual assets are not shown.

A beige or light tan circular shape on a black background.
Solid pink circle on a white background.